Are you looking for original, eye-catching and unique labelling for your product? Do you want to innovate in wine labels and offer your customers an exclusive finish? In the world of oenology, this detail is essential to attract attention, offer relevant information and, above all, to stand out from the rest. If you are looking for a quality manufacturer with experience in the sector, at Adhesivas Ibi we will tell you all the details to design and carry them out accurately. Every detail counts and you must choose it well! To do this, we have a technical team that is expert in each type of adhesive printing. Don’t miss out on anything and make your product stand out!
What are wine bottle labels?
A wine label is the adhesive that is stuck on the bottle and that provides relevant information about the product and also catches the consumer’s attention due to its aesthetics and finish. Therefore, it is an essential element in this type of item, since it provides details of the wine itself such as the vintage, the type of wine, the grape variety that has been used to make it, the alcohol content it contains, the geographical region in which it has been produced, etc. In addition, these must comply with the specific rules and regulations of the country where it is going to be distributed and marketed. Therefore, it is an essential element that not only provides information about the wine, but also differentiates it aesthetically from the rest.
Wine bottle labels are not only an informative element where all the technical information is available for the consumer to learn about, but they are also a visual element and a marketing tool to boost sales. Therefore, the design and finish play a fundamental role for consumers, because it can make the difference between choosing one or the other.
On the other hand, there are different types of adhesives and finishes, so different user experiences can be achieved. From minimalist designs to more striking ones where pairing recommendations can be given or the vineyard can be shown, for example.
Brand identity
Wine labels can be used to show the values and personality of both the wine and the winery brand. They also influence the purchasing decision, thereby justifying the price that the consumer is willing to pay for the wine. It is also important that what the label reflects is consistent with what the brand wants to represent and show.
In this way, this visual and informative element allows for the creation of a bond with the consumer and generates a brand memory that can create a future purchasing decision where they choose the product because they remember the design of its label.
Legal compliance
Another of the most important uses of wine labels is legal information and compliance with regulations. In each country, this type of product must carry a series of data that provide relevant information to the consumer. Generally, it usually includes the name of the wine, the category or type of wine (table, sparkling, sweet, etc.), the winery that produced it and the region, providing information on the D.O., information on the alcohol content it contains, possible allergies and the batch number.
Consumer experience
Consumers usually choose wine before tasting it, so the personalized wine bottle label is the first thing they see and should convince them to buy it. It therefore plays a fundamental role in the user experience. This element must communicate and justify the quality of the wine and its price, while differentiating it from the rest of the wines on the shelf.
What materials are used for wine labels?
In order to achieve different finishes and attract the user’s attention, as well as offering quality and good adhesion to the bottle, wine bottle labels can be made from different materials.
Matte or glossy adhesive paper
Adhesive paper with a matte or glossy finish can be used, depending on the type of wine and the finish desired by the producing winery. This way, a more elegant or eye-catching result can be achieved for the consumer.
Water resistant materials
Custom wine labels can also be made with laminated finishes for added water resistance, thus preventing them from being damaged or torn by moisture or contact with wine.
Kraft or textured paper
Another option is to use kraft paper or embossed labels that add a greater user experience. You can add a tactile experience, thus creating a much more exclusive and unique product.
Wine label customization process
Personalizing the wine bottle label is essential because it is the differentiating element that reflects its quality, vintage and characteristics. Therefore, it is essential that its design and finish show what it really is.
The design defines the identity of the brand and the wine
Typography, graphic elements, colour tones, finish, details such as relief or smell, among other factors, define the wine and its winery. For this reason, it is important that the label design reflects its values and personality.
Choice of materials for customization
Choosing the right materials and type of wine bottle label is also essential. This will give it durability, quality and sophistication. It is advisable to ask for recommendations from professionals in the sector to make the right choice and achieve the best possible result.
Sized and shaped to fit wine bottles perfectly
Choosing the most suitable size, format and shape for the type of wine bottle is also essential. The quality of the label’s adhesion and its resistance will depend on this.
What should a wine label include?
As we have already mentioned, personalized wine labels must include the most relevant information about the wine (name, vintage, category, alcohol content), including storage and pairing recommendations, for example. Including the necessary details is mandatory for marketing and distribution.
Benefits of choosing Ibi Adhesives
At Adhesivas Ibi we are experts in making custom wine labels with different finishes and of different types. This allows us to offer you benefits such as:
- Experience in the sector, so we can advise and counsel you at all times.
- We have different techniques for customizing and creating labels.
- We work with a variety of sectors and products, one of the most notable being wine.
We have innovative and cutting-edge machinery to offer you unique and exclusive finishes.
We offer comprehensive advice for each project.
We are committed to quality, which is why we have quality regulations such as ISO 9001:2015.
If you are looking to make a quality custom wine label, we can help you. Every detail counts in helping the consumer choose your product. It reflects its quality, its vintage and its authentic character and flavor through its labeling. We make it.
