Keys to creating effective labels in the olive oil market

In such a competitive market, choosing olive oil labels correctly becomes a fundamental issue that oil companies must consider when launching their product. In addition to being visually attractive, the oil labeling must contain all the information about the product, both its origin and variety as well as its best-before date or its ingredients.

At Adhesivas Ibi we are experts in labels, we know the importance of making the correct choice of labeling for this type of product. Therefore, in this article we tell you the keys to making it successful. Keep reading!

Impresión de etiquetas de aceites

Label design for olive oil

Designing a label for olive oils is an opportunity to highlight the quality, authenticity and history behind each bottle. From colors to typography to the information presented, every aspect must work together to create a label that not only visually appeals, but also conveys the unique essence of the product.

The importance of an attractive label

Attractive oil labeling is much more than a decoration on the bottle, it is the way for manufacturers to talk about their brand to consumers. The colors evoke freshness and quality, while the images tell the story of the product.

Including key information such as the designation of origin and type of oil helps consumers make informed decisions. Furthermore, if it is well designed it creates an emotional connection, awakening desires to enjoy a gourmet experience. In short, an extra virgin olive oil label not only attracts the eye, but also communicates quality, tradition and an emotional connection with consumers, inviting them to discover and try.

Key elements in the design of olive oil labels

When designing oil labels, there are a series of elements that must be taken into account to guarantee a good presentation and clear information:

In the visual aspect

Colors: green and gold tones evoke freshness and quality, while white and silver can convey purity and elegance.

Typography: A legible and elegant font adds sophistication and communicates the quality of the oil.

Images: photographs of olive groves, olives or the production process can tell the story of the oil and connect emotionally with the consumer.

In the information

Denomination of origin: indicating the origin of the oil conveys authenticity and tradition.

Type of oil: specifying whether it is extra virgin, virgin, etc., helps consumers choose according to their preferences.

Variety: informing about the variety of olives used can be a point of interest for connoisseurs.

Quality certificates: seals such as “Extra Virgin Olive Oil” reinforce the perceived quality of the product.

A balanced combination of all these elements can play a transcendental role in the impact on the consumer and affect the final decision.

Olive oil labeling legislation and regulations

The olive oil on its labels is governed by strict regulations, especially in Spain, one of the main producers worldwide. Spanish regulations, in line with European regulations, establish clear guidelines to guarantee transparency and product quality.

Protected Designation of Origin (DOP): indicates that the oil comes from a specific geographical region and has been produced following traditional methods.

Classification: it must be clearly indicated whether it is extra virgin, virgin, olive or pomace olive oil, according to its quality and extraction process.

Origin of the product: it is mandatory to indicate the country of origin of the oil, as well as the specific region or area if it has a designation of origin.

Information about the extraction process: Details about the extraction process, such as whether it was obtained by cold pressing or other methods, must be present on the label.

Expiration date or best before date: it is mandatory that the label includes the expiration date or best before date to guarantee the freshness and quality of the oil.

Allergens and preservatives: If the oil contains allergens or preservatives, it must be clearly indicated on the label.

Data of the bottler or producer: name and address of the bottler or producer of the oil, thus guaranteeing the traceability of the product.

The regulations also regulate the location and measurements of the oil label, ensuring that it is clearly legible and visible to consumers. Complying with these standards is not only mandatory, but also helps build trust and credibility in the brand and the product.

Strategies for olive oil labeling

In a market as competitive as that of olive oil, intelligent and planned labeling is key to standing out from the crowd and capturing the attention of consumers.

To achieve this, it is necessary:

Highlight the quality of the product

Convey authenticity

Report clearly and concisely

Use attractive designs

By implementing these strategies, brands can create olive oil labels that not only inform, but also inspire trust and spark the desire to enjoy this Mediterranean gem.


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